These contacts are usually in an 8 X 8 program before receiving 36 touches. Click for a full description of how and why this works for this audience.
Contacts on your phone
Your friends (including your old high school pals)
Your extended family
Your partner’s coworkers
Your partner’s friends
Your kids’ friends or their parents
Facebook and LinkedIn contacts
Neighbors
Anyone you interact with regularly – doctor, dentist, hair stylist, accountant
Past coworkers (even if your last job was an intern)
Your kids’ teachers and other school workers
Members of social groups such as Parent Teachers, Rotary, Specialist Clubs
The 8 X 8 program is delivered weekly and will firmly imprint your brand in the prospects mind. It usually precedes the 36 touch program.
| Day | Type | Must Edit | Comments |
|---|---|---|---|
| 1 | Mail Card | Drop off or mail handwritten card or letter of introduction with business cards. No home address - use business address. No address? Send video email instead. | |
| 4 | Voice Mail | YES | Record a message. About 30 - 45 seconds. Hi there. {my name} here, please keep my business cards handy! Please consider me as your recourse for information and referrals in the {your area} market. I'm never too busy to help you or your friends ..... |
| 7 | Video Email | YES | Using a webcam - a 1 or 2 minute video. Make this about them. Hi, {your name} here! How are you! I have a list of trusted contractors and service providers who can be relied upon to fix plumbing, electrical or other problems. It's my commitment to you to help you find the right professional for either you or your friends ..... |
| 21 | Text | Pre-written and editable in the app | |
| 28 | Voice Mail | YES | Record a message. About 30 - 45 seconds. Hi there. {my name} here, hoping you are well. Don't forget I'm here as a resource for all things homes and real estate, let me know if I can help any of your friends as referrals are always much appreciated ...... |
| 35 | Text | Pre-written and editable in the app | |
| 42 | Small gift | Mail an item of value. A notepad, fridge magnet or other item printed with your contact info. | |
| 49 | Call | Personal phone call. Keep it about them, listen, then ask for referrals. |
NOTE: All the pre-written items are editable, so please review in the app and personalize as you wish. There are some touches that need to be recorded (ringless voicemail and video emails) but there are only 3 items.
We suggest you map out the scripts and record them all in one sitting to get it over and done with 😉 Should not take more than 30 minutes.
See tutorial for how to and what to say on a voicemail. This tutorial will demonstrate how to record a video email. Several small gift suggestions here.